Now that demo-days and conferences have gone virtual, I find this statement outworn and, in most cases even fake.
Every speaker wants to create a sense of engagement with the audience. One way to do so is to show genuine interest and reflect it back towards them. When a question arrives from the moderator or from the crowd, it excites us to see the speaker excited to share their answer. The audience mimics the speaker. A genuine willingness to engage with a tough question and use it as an opportunity to both learn something and dispense additional information can be contagious. More good questions will follow. We all thirst for knowledge.
In the past when the speaker opened their answer with “That’s a great question!”, you could expect one of two things. Either they were genuinely excited and were about to engage in an interesting response. Or, they thought it was a terrible question asked by an imbecile who they were about to fry publicly with a strong response. As for the audience, in both cases they were excited to enjoy the show.
Today it feels like a speaker opening their response with this type of statement is doing one of two things that are entirely different from the above. At best this indicates a planted question to allow them to make a point they couldn’t fit into their originally allotted time/remarks. But sadly, it often reflects indifference. Probably due to Zoom fatigue. Hopefully not due to lack of depth in understanding their product/market/opportunity.
As we continue to adapt to this new work environment, the fundamentals of presenting remain true. If you haven’t read it yet, I suggest the great book: Own the Room: Business Presentations that Persuade, Engage, and Get Results – by David Booth, Deborah Shames and Peter Desberg. I keep seeing this book in offices, some of them owned by great speakers who I wouldn’t have thought would ever need it. Maybe they did and now they don’t.
If you don’t have a copy on your shelf then pick one up on Amazon. And read it. Before you set it on the shelf.
Have they come out with an updated version adapted to video conferencing? Has anyone else?